首页 > 资讯中心 > 伊利资讯
China Daily：Businesses strive to chip in for Paralympics
（《中国日报》：商家竞相赞助残奥会）
2008-09-09
Dairy maker Yili is also sponsoring both the Summer Olympic Games and the Paralympics.
"Our products and services for the two Games are absolutely the same," says Zhang Jianqiu, executive president of the Inner Mongolia-based dairy group.
Because of high demand, the dairy giant offered products worth 20 million yuan for the August event and will deliver products worth 10 million yuan during the September Games.
The closing price of Shanghai-listed Yili was 15.31 yuan per share on August 8, the opening day of the 2008 Olympic Games, which rose 2.81 percent to reached 15.74 yuan on August 25, a day after the closing ceremony.
"The slight increase is noticeable, given the slump in China's A-share market during the Games," says Hu Chunxia, an analyst at Guotai Jun'an Securities. Over the same period, the benchmark Shanghai Composite Index dropped 11.54 percent and only 43 individual shares rose.
However, the company does not believe its role in the Olympics has anything to do with this. "Even without the Games, we would make all efforts to enhance our brand and meet our corporate responsibility," Zhang says, adding that Yili has been involved in a string of social activities making donations to programs for disabled people and supporting sports.
"Our products and services for the two Games are absolutely the same," says Zhang Jianqiu, executive president of the Inner Mongolia-based dairy group.
Because of high demand, the dairy giant offered products worth 20 million yuan for the August event and will deliver products worth 10 million yuan during the September Games.
The closing price of Shanghai-listed Yili was 15.31 yuan per share on August 8, the opening day of the 2008 Olympic Games, which rose 2.81 percent to reached 15.74 yuan on August 25, a day after the closing ceremony.
"The slight increase is noticeable, given the slump in China's A-share market during the Games," says Hu Chunxia, an analyst at Guotai Jun'an Securities. Over the same period, the benchmark Shanghai Composite Index dropped 11.54 percent and only 43 individual shares rose.
However, the company does not believe its role in the Olympics has anything to do with this. "Even without the Games, we would make all efforts to enhance our brand and meet our corporate responsibility," Zhang says, adding that Yili has been involved in a string of social activities making donations to programs for disabled people and supporting sports.
"Support to the Paralympics will help them increase their reputation as an ethical company, which is an effective method to win respect from consumers," says Qiang.
（乳制品制造商伊利集团，也是同样赞助了夏季奥运会和残奥会。
“我们为两个奥运比赛所提供的产品和服务是完全相同的”，内蒙古伊利集团执行总裁张剑秋说。
由于需求很高，伊利这家奶制品巨头为8月份的奥运会所提供的产品价值2千万元，并会为9月份的残奥会提供产品价值1千万元。
在8月8日奥运会开幕当天，伊利公司在上海上市的收盘价是每股15.31元，而在8月25日奥运会闭幕一天后的收盘价达到每股15.74元，上升2.81个百分点。
“在奥运期间中国A股市场大跌的环境下，伊利股价的略微上涨足以引人注目”国泰君安证券的一位分析师胡春霞说到。在同一时期，基准的上海综合指数下跌11.54 ％，仅有43家股票上涨。
然而，伊利公司不认为奥运会与此有任何关系。“即使没有奥运会，我们依然会尽全力去提高我们的品质承担更多的社会责任”张剑秋补充说到，“伊利，曾参与了一系列的社会活动，捐赠残障人士和支持体育事业。”
“支持残奥会将有助于民族企业提升美誉度，将在消费者心中赢得尊重”强伟(音)中国Ogilvy集团的资深体育市场专家和奥运体育市场顾问说到。）
来源于：By Liu Jie 【(China Daily)《中国日报》】
然而，伊利公司不认为奥运会与此有任何关系。“即使没有奥运会，我们依然会尽全力去提高我们的品质承担更多的社会责任”张剑秋补充说到，“伊利，曾参与了一系列的社会活动，捐赠残障人士和支持体育事业。”
“支持残奥会将有助于民族企业提升美誉度，将在消费者心中赢得尊重”强伟(音)中国Ogilvy集团的资深体育市场专家和奥运体育市场顾问说到。）
来源于：By Liu Jie 【(China Daily)《中国日报》】
